Business Essentials: Origin Stories: The Heart of Your Marketing Message

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Name: Business Essentials: Origin Stories: The Heart of Your Marketing Message
Date: January 19, 2021
Time: 10:00 AM - 10:45 AM PST
Registration: Register Now
Event Description:
Guest Speaker: Steve Budd, Speaker, Coach, & Branding Specialist

Steve Budd is a speaker, writer, English Professor, and award-winning solo performer. A member of the National Speakers Association, he’s a Certified Virtual Presenter and World Class Speaking Coach. Steve has an extensive background in sales, having sold real estate, business reference guides, and advertising. He enjoys helping business people craft their marketing messages and improve their presentation skills.

Steve Budd has been a big fan of Origin Stories for decades, ever since he first heard Rudyard Kipling’s “How the Camel Got His Hump.” Since then, his repertoire has expanded to include stories about the origins of Clif Bars, Stacy’s Pita Chips, and Airbnb, among others. Steve explains why Origin Stories are such powerful marketing tools and why every business can benefit from one. Steve provides tools and techniques to help entrepreneurs and businesspeople craft their own compelling Origin Stories.

Key Takeaways:

1. Learn how to tell a compelling Origin Story about how your business got its start.

2. Learn tips and tools for writing and shaping your Origin Story.

3. Learn the storytelling techniques that will help you deliver your Origin Story with maximum impact.


The Zoom meeting information will be sent via your registration confirmation. 
Event Media:

Zoom Meeting

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